A FAMILY TREASURE. THE STORY OF A WORLD-WIDE FIRST FROM RÜLZHEIM
Founded in 1973 by entrepreneur and businessman Burkhard Müller from Rülzheim, Burkhard Müller Schmuck has become an internationally renowned jewellery manufacturing business, owned and run by two generations with distribution points throughout the world.
AN EXCLUSIVE WORLD FIRST
The Diamonfire brand name is synonymous with outstanding quality, creativity and a keen sense of designer trends. However, it was the innovation of creating a synthetic stone, cut and polished exactly as a diamond that excited the jewellery world, when Diamonfire delivered the “Ideal Cut”, a specific polishing technique for diamonds, for zirconia stones. Today the Diamonfire zirconia stone is one of the most exclusive of all synthetic stones with its 57 hand-polished facets from its natural ideal. To further identify its premium positioning Diamonfire zirconia is measured according to the same quality criteria as a true diamond – purity, proportion and colour – and it is even measured in carats.
Burkhard Müller uniquely bridged a gap in the market. His vision of establishing Diamonfire as a world-wide brand has been embraced by every market in Europe and is now rolling out to thousands of jewellery retailers in global markets.
A FAMILY ACHIEVEMENT
Even today Burkhard Müller Schmuck GmbH is run by the family. As the strategic brain, keen thinker and guider of the company Burkhard Müller still takes the reins firmly. From the outset, his wife Hiltrud Müller stood by his side as an indispensable source of inspiration. The introduction of their eldest daughter Claudia into the business in 1998 triggered the handover of business matters to the second generation and today Claudia is a managing Director. In 2008 youngest daughter Anna-Maria Müller also joined the company after completing her degree in international business administration as a business economist. Anna-Maria Müller, now a Managing Director herself is in charge of the brand concept, marketing and coordination of press relations and the development of the collection. Together they have made Burkhard’s vision and passion a reality; establishing Diamonfire as an international brand.
ABOUT THE JEWELLERY
The brand is characterised by a gleaming combination of 925 sterling silver and “ideal cut“ zirconia stones. The ideal cut is a perfect 57-facet cut which is – for stones over 4mm – exactly within range of tolerance for hand cut brilliants. In addition, all Diamonfire stones are measured electronically and their quality is assessed according to the quality criteria for real brilliant-cut. Being one of the most exclusive synthetic stones it is also measured in carats. Every customer who purchases a piece of jewellery receives an individual jewellery certificate as well as a velvet-lined silk packaging in order to confirm the quality of the stones used.
The surface of the sterling silver mounts are treated to the exclusive Diamonfire jewellery plating process that gives it such a high-quality brilliance and long-lasting protection from tarnishing. All Diamonfire jewellery is multi-layered, triple-plated using precious metals; rhodium, palladium and platinum.